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Alessia Breda | Akateeminen Kirjakauppa

INVESTMENTS IN POP-UP STORES : ALTERNATIVE RENTAL MODELS AND VACANCY RISK REDUCTION

Investments in Pop-up Stores : Alternative Rental Models and Vacancy Risk Reduction
Alessia Breda; Michael Trübestein; Matthias Daniel Aepli
Springer Gabler (2023)
Pehmeäkantinen kirja
64,10
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Investments in Pop-up Stores : Alternative Rental Models and Vacancy Risk Reduction
64,10 €
Springer Gabler
Sivumäärä: 128 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2023, 23.11.2023 (lisätietoa)
Kieli: Englanti

This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces.

The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores.

In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value.

This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.



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ISBN:
9783658428334
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