Client Loyalty - Do you know the Lifetime Value of your Clients? Most do not. A book is a tool to create client glue and stickiness.

Credibility / Celebrity Status - A book gives ultimate "street credit." A book gives you expert and guru status.

Employee Loyalty / Employee Training - Thousands of CEOs and Entrepreneurs write books every year. Those books sell the company's vision, guiding principles, and create glue between employee and company. Rather than reciting your vision to each employee, how about putting it in a book?

Forced Discipline - Writing a book is like climbing a mountain. Many dream of it, few actually accomplish it. Many authors enjoy writing books because of the forced discipline and rigor it brings into their lives.

Lead Generation - Many individuals and businesses use a book to generate new leads. Rather than using the "same as the other guy" ads they use a book to generate only the most qualified leads.