Principles of Global Marketing, Warren J. Keegan; Mark Green

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Principles of Global Marketing

55,30 €

Sivumäärä: 420 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 1996, 01.09.1996 (lisätietoa)
Kieli: Englanti

Appropriate for undergraduate courses in International Marketing.

This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.
A complete supplements package including video cases, color transparencies, test bank, and instructor's manual accompanies the text.
POGM is the first book to use a full-color design to most effectively present the dynamic and interesting discipline of marketing around the world.

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