Provides inspiration and advice on a wide range of topics—from working with city hall to embracing diversity, capitalising on adversity and expressing gratitude.

Offers "mad" stories—about people, actions and ideas that are out-of-the-ordinary, unexpected, counter-intuitive, interruptive, defiant, offbeat, and/or "edgy." The goal of the book is not to be heart-warming, but rather to inspire readers to take action.