This new edition incorporates studies carried out since the first edition published, as well as including and expanding key areas such as stakeholder perspective and concretion, the role of the experience setting in creating experience, and the connection between co-creation and subjective wellbeing.

Contributions by: Levent Altinay, Lidia Andrades Caldito, Peter Björk, Prakash Chathoth, Tove I. Dahl, Frederic Dimanche, Tor Korneliussen, Young-Sook Lee, Vincent Magnini, Line Mathisen, Lena Mossberg, Bruce Prideaux, Haywantee Ramkissoon, M. Joseph Sirgy, Xiaojuan Yu, Eric Chan, Dong-Jin Lee, Grace B Yu, Monica Hanefors, Ann Heidi Hansen, Robert Harrington, Fevzi Okumus, Kay Roach, Zvi Schwartz, Gerardo R Ungson