Today, engaging with customers must happen through multiple online and offline platforms on many different levels. By engaging customers, you can develop large corps of "customer evangelists" who voluntarily promote your brands, products and services - and magnify the value of all your marketing investments, this book shows you how to do this.  It features great case studies from Cisco, SAP, American Express OPEN, Ford and many more innovative companies. It also shows youhow to use social media to build a personal brand, get hired and move up. Written by leading web marketer Liana "Li" Evans, author of Social Media Marketing.