Next time someone tells you business can't be done ethically -- corners must be cut, negotiations can't be honest -- hand them Jon Huntsman's new book. Who's Jon Huntsman? Just someone who started with practically nothing, and made it to Forbes'list of America's Top 100 richest people. Huntsman's generous about sharing the credit, but in the 21st century, he's the nearest thing to a self-made multi-billionaire. Now, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren't needed to back it up. This is no mere exhortation: it's as practical as a business book can get. It's about how you listen to your moral compass, even as others ignore theirs. It's about how you build teams with the highest values... share success... take responsibility... earn the rewards that only come with giving back. Huntsman's built his career and fortune on these principles -- from his youth, refusing the Nixon administration's corrupt demands, to his lifelong commitment to charity, to the way he approaches his biggest deals. You don't live these principles just to 'succeed': you live them because they're right. But in an age of non-stop business scandal, Huntsman's life proves honesty is more than right: it's your biggest competitive differentiator. So, consider what kind of person you want to do business with. Then, be that person -- and use this book to get you there.