How does culture contribute to healing our planet? Is there anything we should learn from the pandemic? The book answers these questions, exploring the contribution of culture to the protection of the planet, comparing the Italian and the Brazilian contexts, the latter a true thermometer of world trends, from economic and financial to environmental and climatic, social and health. It emerges a reflection on the role of culture as a driving force for the restart and as a bridge to a new normal that awaits us after the pandemic.