This book provides a synthesis of current research and international best practice, including practitioner perspectives and a range of case study examples. It covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges.

Contributions by: Diana Zuluaga, Diana Guerra, Elena Paschinger, Jaime Serra, Noémi Marujo, Alexandra R. Gonçalves, Sónia Moreira Cabeça, Paula Remoaldo, Juliana Alves, Margaret Feeney, Greg Richards, João Filipe Marques, Mirian Tavares, Carlos Alcobia, Jutamas (Jan) Wisansing, Fiona Eva Bakas, Tiago Vinagre de Castro, Ana Osredkar, Kathleen Scherf, Catharina Sligting, Rita Salvado, Guida Rolo, Britta Timm Knudsen, Jan Ifversen, Marie-Andrée Delisle, Marília Lúcio, Sabrina V. Pratt, Lénia Marques, Larissa Almeida, Fernando Almeida, Melanie Sarantou, Maria Assunção Gato, Elisabete Tomaz, Pedro Costa, Ana Rita Cruz, Margarida Perestrelo, Maria Huhmarniemi, Outi Kugapi, Satu Miettinen, Laura Laivamaa, Maria do Rosário Borges