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Reputation Management - The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
168,40 €
Taylor & Francis Ltd
Sivumäärä: 408 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2025, 03.04.2025 (lisätietoa)
Kieli: Englanti
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity and communication strategies.

This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID19 and artificial intelligence (AI). Additionally, the book maintains its consistent throughline focusing on corporate ethics.

This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Online resources also accompany the text. Please visit www.routledge.com/9781032577999.

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Reputation Management - The Key to Successful Public Relations, Corporate Communication and Sustainable Organizationszoom
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