CABI Sivumäärä: 368 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2004, 21.01.2004 (lisätietoa) Kieli: Englanti
Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.