This book reveals how pro‑environmental actions can boost individuals’ and communities’ psychological, social, and emotional wellbeing, resulting in positive environmental changes.

Pro‑environmental actions are often viewed as being motivated by anxiety, shame, or anger. However, emerging research indicates that they can also become a source of positive affect, life meaning, engagement, and other wellbeing outcomes. This book turns the current research and practice of pro‑environmental action on its head. Drawing from the field of positive psychology, a rapidly developing science of wellbeing, the book explores new perspectives on how researchers and practitioners can influence engagement in pro‑environmental initiatives. It provides ways in which individuals passionate about the environment can reframe their feelings and thoughts and allow their newly gained perspective to improve their wellbeing, and outlines approaches to support and encourage those less motivated to engage in pro‑environmental actions. The book draws on research from the biodiversity project called Let It Bee, but also looks at examples of other pro‑environmental research, such as water conservation, recycling, and reducing the consumption of meat. This book can be used as a guide for changing how stakeholders motivate people to engage in pro‑environmental action.

This book will be essential reading for students and scholars of biodiversity conservation, environmental sustainability, ecosystem services, and environmental psychology.