"I was part of Fleur's British
Interior Design Exhibition in London in the 1980s. The strength of
Fleur's vision defined the event and made participation a real pleasure
for me." - John Pawson, Renowned International Minimalist Architect, London


The
International Interior Design Exhibition (IIDE) came to Brussels in
2019 with heritage. First launched in London by Fleur Rossdale as The
British Interior Design Exhibition (BIDE) during the 1980s and '90s, the
event was highly acclaimed as a ground-breaking showcase for the design
industry. With 30,000 international visitors to each, the exhibition
helped propel interior design into the limelight, receiving worldwide
press coverage and an insatiable demographic of private clients,
hoteliers, designers and developers. Organiser Fleur commented, "Good
design has a vital role to play in our everyday lives. It can improve
how we live and function, be it at home, in the workplace, in education
or on holiday. Interiors set a mood, portraying an identity that should
feel enhancing and harmonious". Fleur, an active interior designer
herself, chose Brussels for the re-launch due to the cultural heritage,
not least as founders of the Art Nouveau movement. Fleur continues,
"Decoration is all about bringing together skilled workmanship, colour,
texture and fine art to create a melodious interior to enhance our
everyday lives".


The IIDE followed the ethos of past experience
and showcased ten international designers, presenting their interior
design vision to inspire private and trade visitors.


This luxury
coffee table book is a tribute to these new exhibitions, which is
complemented by a short history of all previous exhibitions in London.