Everyone agrees that news media cannot be ruled solely by the profit motive and that government regulation on media is extremely dangerous. How then can we obtain good service from news media? As far as ethics is concerned, can we depend on the moral conscience of professionals to insure good service? The answer is MAS, nongovermental media accountability systems. The book concentrates on MAS as one of the three pillars of goods new media, together with free enterprise and state regulation. It presents general information about the major media accountability systems and their useful(press council, ombudsman, journalism review, etc.) and a chapter on each of them is written by an expert who has been involved with that particular system.