Zoe McClelland | Akateeminen Kirjakauppa

The resort hotel industry is booming. As our individual travel spend increases, so does this part of the international hospitality and tourism industry. The Management of International Resort Hotel Operations is the first text to provide a holistic overview into the management and operational issues and techniques within this vast industry sector.

The Management of International Resort Hotel Operations introduces the reader to the complex and diverse nature of managing an international resort hotel, exploring the concept of the resort and its management, its development and typologies. Taking a holistic view, it links the revenue generating areas of the resort to the strategic management functions.

Split into three parts, it looks firstly at the historical development of the resort industry and to the management activities primarily associated with the contemporary resort hotel. It then looks at the revenue sources, such as food and beverage, guest leisure activities, and conferencing a meetings. Finally it tackles the operational management dimension - the strategic management functions that underpin a successful resort. These include issues and areas such as service quality issues, supply chain, marketing financial strategies, risk and corporate responsibility.

Packed with range of international case studies to enrich and illustrate key learning objectives, The Management of International Resort Hotel Operations is a must have text for all students embarking on management careers in the exciting industry.