Nancy Eisenberg; Claire Hofer; Tracy L. Spinrad; Elizabeth T. Gershoff; Carlos Valiente; Qing Zhou; Amanda Cumberland; Li John Wiley and Sons Ltd (2008) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Kevin A. Bybee; Michelle L. Dew; Stephanie L. Lawhorn; Tracy L. Stevens Jones and Bartlett Publishers, Inc (2010) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Sage Publications Ltd Sivumäärä: 464 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2023, 27.11.2023 (lisätietoa) Kieli: Englanti
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
