Debbie Armstrong; Frank Mugglestone; Ruth Richards; Frances Stratton; Stephen Davies; Malcolm Fry; Tony Shelton Pearson Education Limited (2008) Pehmeäkantinen kirja
Sivumäärä: 368 sivua Asu: Kovakantinen kirja Painos: 1. painos Julkaisuvuosi: 2005, 22.07.2005 (lisätietoa) Kieli: Englanti
Korvaava tuote: 9780133092585
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.
