Antonio Cardesa; Thomas Mentzel; Pierre Rudolph; Pieter Slootweg Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2008) Saatavuus: Tilaustuote Kovakantinen kirja
Hanna Schramm-Klein (ed.); Thomas Foscht (ed.); Dirk Morschett (ed.); Thomas Rudolph (ed.); Peter Schnedlitz (ed.); Swoboda Springer Gabler (2014) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Günter Rudolph; Thomas Jansen; Simon M. Lucas; Carlo Poloni; Nicola Beume Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2008) Saatavuus: Painos loppu Pehmeäkantinen kirja
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.
The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.
The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
