Aaron Sheehan-Dean; Andrew Kirk; Christina Snyder; Janette Thomas Greenwood; Michael Schaller; Sarah J. Purcell Oxford University Press Inc (2025) Pehmeäkantinen kirja
Aaron Sheehan-Dean; Andrew Kirk; Christina Snyder; Janette Thomas Greenwood; Michael Schaller; Sarah J. Purcell Oxford University Press Inc (2025) Pehmeäkantinen kirja
Burkhard Schwenker; Christian Schmidt (Mdb); Stéphane Beemelmans; Rainer Lutz Hoffmann; Michael Thomas Berger; Römer-Hilleb Brill Schoningh (2011) Kovakantinen kirja
Michael Coey; Laura H. Lewis; Bao-Min Ma; Thomas Schrefl; Ludwig Schultz; Josef Fidler; Vincent G. Harris; Ryus Hasegawa Materials Research Society (1999) Kovakantinen kirja
Stefan Dübel; Frank Breitling; André Frenzel; Thomas Jostock; Andrea L. J. Marschall; Thomas Schirrmann; Michael Hust Springer Spektrum (2019) Pehmeäkantinen kirja
Thomas Bäck; Mike Preuss; André Deutz; Hao Wang; Carola Doerr; Michael Emmerich; Heike Trautmann Springer Nature Switzerland AG (2020) Pehmeäkantinen kirja
CENGAGE LEARNING Sivumäärä: 352 sivua Asu: Pehmeäkantinen kirja Painos: 13th Revised edition Julkaisuvuosi: 2023, 23.03.2023 (lisätietoa) Kieli: Englanti
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.
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