Thomas Anning-Dorson (ed.); Robert E. Hinson (ed.); Henry Boateng (ed.); Albert Anani-Bossman (ed.); Ayça Can Kirgiz (ed.) Palgrave Macmillan (2021) Saatavuus: Tilaustuote Kovakantinen kirja
Thomas Anning-Dorson (ed.); Robert E. Hinson (ed.); Stanley Coffie (ed.); Genevieve Bosah (ed.); Ibn Kailan (ed Abdul-Hamid Palgrave Macmillan (2021) Saatavuus: Tilaustuote Kovakantinen kirja
Richard Boateng; Sheena Lovia Boateng; Thomas Anning-Dorson; Longe Olumide Babatope Springer Nature Switzerland AG (2021) Saatavuus: Tilaustuote Kovakantinen kirja
Richard Boateng; Sheena Lovia Boateng; Thomas Anning-Dorson; Longe Olumide Babatope Springer Nature Switzerland AG (2022) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Thomas Anning-Dorson (ed.); Robert E. Hinson (ed.); Henry Boateng (ed.); Albert Anani-Bossman (ed.); Ayça Can Kirgiz (ed.) Palgrave Macmillan (2022) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Thomas Anning-Dorson (ed.); Robert E. Hinson (ed.); Stanley Coffie (ed.); Genevieve Bosah (ed.); Ibn Kailan (ed Abdul-Hamid Palgrave Macmillan (2022) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Palgrave Macmillan Sivumäärä: 301 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2021, 29.10.2021 (lisätietoa) Kieli: Englanti
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.