Stevenson John Alford | Akateeminen Kirjakauppa

This book was written for the purpose of giving a practical theory of objections together with answers to the objections which occur most frequently in the sale of life insurance. The beginner will find answers to his immediate difficulties; the experienced salesman will find the material systematically arranged from convenient use. A salesman's success will depend, in a large measure, on the preparation he makes in the selling strategy. Contents: causes of objections; types of objections; methods of meeting objections; salesman's attitude in answering objections; answers to objections; guiding principles for meeting objections.