Philip Kotler; Gary Armstrong; Swee Hoon Ang; Siew-Meng Leong; Chin Tiong Tan; Oliver Hong-Ming Yau Pearson Education Centre (2012) Pehmeäkantinen kirja
Sivumäärä: 800 sivua Asu: Kovakantinen kirja Painos: 3. painos Julkaisuvuosi: 2004, 22.03.2004 (lisätietoa) Kieli: Englanti
For International Marketing courses.
Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible analytically based universal marketing approach to Asian insights.
