"You can’t schedule it, you can’t mandate it, and you’re not going to find it in a safe, tidy package. New Ideas About New Ideas is a roadmap to the places where innovation comes from. Read this and you’ll understand more about who has it, why you need to hire them, and how to help make the magic work."
—Rick Levine, co-author, The Cluetrain Manifesto
New Ideas About New Ideas
introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world. A one-of-a-kind glimpse into the essence of creativity, with inspiring insights from some of the world’s most creative minds
Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons, technology oracle Nathan Myrhvold, celebrated physicist Brian Greene, and biotech visionary Henri Termeer, Shira White explores the exhilarating process of generating new ideas and bringing them successfully to fruition.
Blending important concepts from the worlds of management, the arts, science, and technology, Shira White reveals profound insights into what makes today's most creative people and organizations tick. You’ll meet Corning chairman, Roger Ackerman, who led a series of extraordinary corporate transformations; genius architect Frank Gehry, who shocked the world with his earth-shattering Guggenheim Museum in Bilbao; pioneering Progressive Insurance chairman, Peter Lewis, who records his flashes of brilliance while swimming; Satjiv Chahil, who made Palm a household name; and many other innovators.
New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.
"No one can put innovation in a bottle, but we can keep learning about how to do it better. Ms. White's book will encourage readers to do that" New York Times
