Sean Cooper | Akateeminen Kirjakauppa

The way we work has changed and a strong, supportive company culture is key for success. When employees work remotely, even occasionally, HR professionals and business leaders need to think differently.

Practitioners now need to motivate their workforce, support talent development, ensure an inclusive environment and protect their employees' mental health, all without being in the same physical space. A strong and effective company culture that is built specifically with this purpose in mind is crucial. Remote Workplace Culture is a practical guide that shows how to achieve this and explains why simply replicating what used to happen in the office in a virtual environment doesn't work.

This book shows how a strong culture for remote, hybrid and flexible working helps attract the best talent, whether this is nationally or globally and explains how to prioritize inclusion. There is also specific guidance on wellbeing initiatives, how to replace social learning in a hybrid or remote working culture and how to avoid common pitfalls such as an overreliance on technology, the blurring of work/life boundaries and a misunderstanding of remote working etiquette. Supported by case studies from BBC, Salesforce, leading financial services brands and law firms, Remote Workplace Culture is essential reading for all HR professionals and business leaders needing to develop strong company culture in the new world of work.