Clifford G. Christians; Mark Fackler; Kathy Brittain Richardson; Peggy J. Kreshel; Woods, Robert H., Jr. Pearson Education (US) (2011) Pehmeäkantinen kirja
Sivumäärä: 240 sivua Asu: Pehmeäkantinen kirja Painos: 9. painos Julkaisuvuosi: 2013, 01.11.2013 (lisätietoa) Kieli: Englanti
Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.
This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
