Simo Laakkonen (ed.); J. R. McNeill (ed.); Richard P. Tucker (ed.); Timo Vuorisalo (ed.) Palgrave Macmillan (2019) Saatavuus: Tilaustuote Kovakantinen kirja
M. R. Leeder; Julian Andrews; Richard Collier; Rob Gawthorpe; Lisa McNeill; Clive Portman; Peter Rowe Dunedin Academic Press (2006) Saatavuus: Hankintapalvelu Pehmeäkantinen kirja
Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.
