James Lowell Underwood; W.Lewis Burke; Orville Vernon Burton; Peter Clarke; Belinda L. Gergel; Richard J. Gergel; Da Herr University of South Carolina Press (2006) Kovakantinen kirja
John Wiley & Sons Inc Sivumäärä: 336 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 1992, 04.05.1992 (lisätietoa) Kieli: Englanti
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
