Qadir Ali | Akateeminen Kirjakauppa

Why do people queue up and break the bank to watch fantasy movies? Why do some fictional characters and mythical creatures arrest our mind and senses? Why do some images and tales affect us so deeply, so much so that we see them all around and inside us? From heroic journeys to uncanny feelings to invincible goddesses, ‘Symbols and Myth- Making in Modernity’ investigates the metaphoric power of symbols in human imagination today and in the past. The book traces how ever-present cross-cultural symbols, residing in ancient rites, masterpieces of Renaissance, Sufi poetry, religion and myths, erupt in popular culture today, including in cinema, books, visual art, music and politics.

The book unpacks a post-Jungian, phenomenological theory of deep culture that nourishes human perception of reality through symbols and myths. It describes how complex symbols such as those in ancient myths, religions or modern popular culture should be seen as multivalent, irreplaceable, shared to the extent that they carry significance across cultures and times and pointing to interiority or inner transformation, including as compensation or as affirmation. Moreover, the most popular and common symbols are not fantasized by individuals but are rather grasped or intuited from the culture they live in. Symbols are manifest in popular culture yet simultaneously hidden so that their significance becomes apparent only with appropriate conceptual lenses which carries signification beyond the literal object itself. Art and rituals are the societal vessels that disclose the depth of the symbol and its relevance to daily life.

Symbols have always been situated within a system of meaning — a mytho-logia. But moderns have largely lost conscious access to a mythology. This offers mythology for our time, illustrating its relevance in modern rituals of popular movies, religion and politics. Dismantling literalism and disturbing our view of the world, at each step the book unpacks how people relate to the world through symbols, how symbols play out in the modern world, and the work they do in transforming the self. At the same time, deep culture is helpful in pointing to ruptures — where modern myths stumble — thereby leading to new analyses of emerging societal crises and identifying new potential solutions.