Philip J. Cowen; Trevor Sharp; Jennifer Y . F. Lau Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2013) Saatavuus: Tilaustuote Kovakantinen kirja
Pearson Education Limited Sivumäärä: 688 sivua Asu: Pehmeäkantinen kirja Painos: 8th edition Julkaisuvuosi: 2021, 20.04.2021 (lisätietoa) Kieli: Englanti
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
