Using substantive research stories to illustrate the presentation of research methods in each chapter, this textbook presents systematically the entire research process and its major variants within a unifying conceptual framework. It is written in a style that is clear and appealing to students while also maintaining the highest expectations about what they should learn.
Key features:
- with the scientific method at its core, students learn how to both design and critique research
- includes a full chapter on ethics alongside end-of-chapter 'Ethics in Action' exercises throughout the book
- each chapter has an interesting overarching thematic issue or topic, illustrated by real data, which teaches students the concepts and methods in an applied fashion
- 'Research in the News'. Each section summarizes a science story that attests to the relevance of research methods
- an extensive ancillary package with interactive exercises tied to research articles, video clips, and learning activities is included on the companion study site
- experiential, hands-on, roll-up-the-sleeves approach to learning: Elegant but simple experiments are presented that can be customised for both in-class exercises and research projects
- helps students learn the difference between peer-reviewed scientific articles and journalistic pieces
- cultural and developmental perspectives, illuminating how culture shapes our thinking and our thinking shapes culture, are included throughout
- statistical reasoning elements introduced in each chapter, culminating in Chapter 10, which is exclusively devoted to data analyses.
