Leo P Kitchen; Clarence W Meadows; Additional Contributors Gale Ecco, U.S. Supreme Court Records (2011) Saatavuus: Hankintapalvelu Pehmeäkantinen kirja
Palgrave USA Sivumäärä: 227 sivua Asu: Kovakantinen kirja Painos: 2008 Julkaisuvuosi: 2008, 01.08.2008 (lisätietoa) Kieli: Englanti
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
