John M. T. Balmer (ed.); Shaun M. Powell (ed.); Joachim Kernstock (ed.); Tim Oliver Brexendorf (ed.) Palgrave Macmillan (2018) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Klaus Alten; Jannik Leiendecker; Ll. M. Lienke; Ll. M. Mathys; Bernhard Moitzi; Ll. M. Nolde; Oliver Pauly; Carla Pohle Müller C.F. (2020) Saatavuus: Tilaustuote Kovakantinen kirja
John M. T. Balmer (ed.); Shaun M. Powell (ed.); Joachim Kernstock (ed.); Tim Oliver Brexendorf (ed.) Palgrave Macmillan (2016) Saatavuus: Tilaustuote Kovakantinen kirja
Jean Noel Kapferer; Joachim Kernstock; Tim Oliver Brexendorf; Shaun M. Powell Springer International Publishing AG (2017) Saatavuus: Tilaustuote Kovakantinen kirja
Cord Friebe; Meinard Kuhlmann; Holger Lyre; Paul M. Näger; Oliver Passon; Manfred Stöckler Springer International Publishing AG (2018) Saatavuus: Tilaustuote Kovakantinen kirja
Jean-Noël Kapferer; Joachim Kernstock; Tim Oliver Brexendorf; Shaun M. Powell Springer International Publishing AG (2018) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Ryan Almroth; M. Caldeira; M.k. Elford; Abigail FitzGibbon; Alexis K Henley; Rhiannon Lee; Alec S. Lefeber; Oliver X. Li Dreamspinner Press (2020) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Palgrave Macmillan Sivumäärä: 205 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2018, 28.04.2018 (lisätietoa) Kieli: Englanti
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.