Harvard Business Review; David De Cremer; Richard Florida; Ethan Mollick; Nita A. Farahany Harvard Business Review Press (2023) Saatavuus: Tilaustuote Pehmeäkantinen kirja
David De Cremer; Ethan Mollick; Harvard Business Review; Nita A. Farahany; Richard Florida Harvard Business Review Press (2024) Saatavuus: Tilaustuote Kovakantinen kirja
A new dawn of brain tracking and hacking is coming. Will you be prepared for what comes next?
Imagine a world where your brain can be interrogated to learn your political beliefs, your thoughts can be used as evidence of a crime, and your own feelings can be held against you. A world where people who suffer from epilepsy receive alerts moments before a seizure, and the average person can peer into their own mind to eliminate painful memories or cure addictions.
Neuroscience has already made all of this possible today, and neurotechnology will soon become the "universal controller" for all of our interactions with technology. This can benefit humanity immensely, but without safeguards, it can seriously threaten our fundamental human rights to privacy, freedom of thought, and self-determination.
From one of the world's foremost experts on the ethics of neuroscience, The Battle for Your Brain offers a path forward to navigate the complex legal and ethical dilemmas that will fundamentally impact our freedom to understand, shape, and define ourselves.
