Michael Jünger (ed.); Thomas M. Liebling (ed.); Denis Naddef (ed.); George L. Nemhauser (ed.); William R. Pulleyblank (ed.) Springer (2009) Moniviestin
Thomas Fritsch; Klaus Müller; Eric Glansdorp; Klaus-Peter Henz; Sabine Hornung; Michael Koch; Martin Häge; Jonas Rohn Edition Schaumberg (2010) Pehmeäkantinen kirja
Thomas F. Babor; Sally Casswell; Kathryn Graham; Taisia Huckle; Michael Livingston; Esa Österberg; Jürgen Rehm; Rob Room Oxford University Press (2022) Pehmeäkantinen kirja
Lovisa Nyman; Fredrik Lindström; Björn Vikström; Werner G. Jeanrond; Michael Nausner; Elisabeth Gerle; Thomas Ekstrand Verbum AB (2023) Pehmeäkantinen kirja
CENGAGE LEARNING Sivumäärä: 352 sivua Asu: Pehmeäkantinen kirja Painos: 13th Revised edition Julkaisuvuosi: 2023, 23.03.2023 (lisätietoa) Kieli: Englanti
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.
Tuotteella on huono saatavuus ja tuote toimitetaan hankintapalvelumme kautta. Tilaamalla tämän tuotteen hyväksyt palvelun aloittamisen. Seuraa saatavuutta.
