Tekijä: Jaleh Mansoor; Michael Newman; Catherine De Zegher; Katherine Carl; Katherine Carl Kustantaja: Renaissance Society (2006) Saatavuus: Ei tiedossa
Tekijä: Peter Liversidge; Michael Newman; Magnus af Petersens; Sofia Victorini; Anna-Stina Johnson (övers.); Bettina Schultz (övers.) Kustantaja: Art and Theory (2019) Saatavuus: | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa
Tekijä: Michael Witwer; Kyle Newman; Jon Peterson; Sam Witwer; Official Dungeons&Dragons Licensed Kustantaja: Random House LLC US (2023) Saatavuus: Noin 11-14 arkipäivää
Important lessons in advertising from an industry leader
Saatchi & Saatchi is one of the best-known names in the advertising business. It's a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers and unique methodologies, Creative Leaps explores the transformational power of ideas. It offers firsthand insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity, and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with extra material and interviews with high-profile ad makers.
Michael Newman (Australia) is the former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. As a writer and creative director, he won numerous creative awards including Cannes, Caxton, D&AD, and AFA Golden Pinnacle for Effectiveness. He is now Principal Director at brandnewman, an ideas resource for advertisers and agencies.
