Dave W. Mercer; Allan Kent; Steven D. Nowicki; David Mercer; Dan Squier; Wankyu Choi; Heow Eide-Goodman; Lecky-Thompson John Wiley & Sons Inc (2004) Saatavuus: Loppuunmyyty Pehmeäkantinen kirja
John Wiley and Sons Ltd Sivumäärä: 576 sivua Asu: Pehmeäkantinen kirja Painos: 2nd edition Julkaisuvuosi: 1995, 19.12.1995 (lisätietoa) Kieli: Englanti
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
