Mary Scholastica Joseph Saurin (Sister.); Mary Joseph Star (Mother.); Mary Magdalen Kennedy (Sister.); Great Britain. Court of Quee Kniga po trebovaniyu
Joseph Allen Boone; etc.; Martin Dupuis; Martin Meeker; Karin Quimby; Cindy Sarver; Debra Silverman; Rosemary Weatherston University of Wisconsin Press (1999) Pehmeäkantinen kirja
McGraw Hill Asu: Pehmeäkantinen kirja Painos: 6. painos Julkaisuvuosi: 2024, 06.03.2023 (lisätietoa) Kieli: Englanti
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.
Available with McGraw-Hill Connect® and SmartBook 2.0.
