The U.S.-Latino Entrepreneur's Guide to Balancing Business, Family and Culture Is the first book to offer the start-up or experienced business owner a bilingual (English/Spanish) approach to business success, including important roles of family and culture.
Advantages of this book include:
A practical approach to the core components of building a business so that the Latino entrepreneur can plan with the specific aspects of culture and family in mind Guiding questions to map the overview and high points of each chapter for the reader A step-by-step approach to priming the reader in the Latino entrepreneurial mindset for business solving, persistence, and success. A simplified approach for the Latino entrepreneur to clarify their business vision, mission, target market, form of business and cash-flow. Exercises to help the entrepreneur gain insight about the impact of personal and cultural values on decision-making in business Inquiry into the roles of family in a Latino entrepreneur's business development Exercises to build a customer base with aspects that address specific Latino needs, lifestyles, customs, and preferences Tables to understand the distinctions between forms of and management styles in business Format and guidance for the Latino entrepreneur to effectively communicate with family regardless of their involvement in the business
