Learn to sell anything! Learn how to be more persuasive! This book breaks the complex behavior of "selling" into 26 easy-to-understand basic concepts, one for each letter of the alphabet. A quick and entertaining read, this book explains how selling works, why customers buy and how you can be more persuasive in anything you do. Professional salespeople use this book as a fun review of their selling skills. Politicians, lawyers, clergy, teachers and parents use it to learn how to better communicate their ideas to others. Now everyone can learn how to persuade other people to accept the value of an idea. That is what selling really is, and EVERYBODY SELLS! You can SPELL anything with the 26 letters of the alphabet; you can SELL anything with these 26 Alphabetical Basic Concepts of Selling. These are the basic concepts of selling that the best professional salespeople use to make huge sales. Why not apply them to your everyday communication skills to become a very persuasive person?