Sivumäärä: 360 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2008, 14.01.2008 (lisätietoa) Kieli: Englanti
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
