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Brand New - How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell
Nancy F. Koehn
Harvard Business Review Press (2001)
Kovakantinen kirja
42,50
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ostoskoriin kpl
Siirry koriin
Forged in Crisis: The Making of Five Legendary Leaders
Nancy F. Koehn
Portfolio (2014)
Kovakantinen kirja
60,30
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Forged in Crisis: The Making of Five Legendary Leaders
Nancy F. Koehn
GILDAN MEDIA (2017)
CD-levy
69,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Power of Commerce - Economy and Governance in the First British Empire
Nancy F. Koehn
Cornell University Press (1994)
Kovakantinen kirja
88,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Forged in Crisis - The Power of Courageous Leadership in Turbulent Times
Nancy Koehn
Scribner Book Company (2017)
Kovakantinen kirja
73,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Forged in Crisis
Nancy Koehn
John Murray Press (2018)
Pehmeäkantinen kirja
47,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
FORGED IN CRISIS
KOEHN NANCY
HODDER & STOUGHTON (2017)
55,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Forged in Crisis - The Power of Courageous Leadership in Turbulent Times
Nancy Koehn
John Murray Press (2018)
Pehmeäkantinen kirja
15,50
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Forged in Crisis
Nancy Koehn
Scribner Book Company (2018)
Pehmeäkantinen kirja
22,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Coronavirus: Leadership and Recovery: The Insights You Need from Harvard Business Review
Harvard Business Review; Martin Reeves; Nancy Koehn; Scott Berinato; Tsedal Neeley
Harvard Business Review Press (2020)
Pehmeäkantinen kirja
19,60
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Brand New - How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell
42,50 €
Harvard Business Review Press
Sivumäärä: 448 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2001, 01.03.2001 (lisätietoa)
Kieli: Englanti
Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. In "Brand New", Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Estee Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution.Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders.
According to Koehn, these forward-thinking individuals understood the profound effects that socioeconomic change has on what customers want, have, and can afford as much as on what companies make - and were masters at exploiting the enormous business opportunities these demand-side shifts created. Indeed, the brands and companies created by these individuals have become such a part of everyday life that we've made them part of common speech: we pass the Heinz; eat off Wedgwood; order a Starbucks.Koehn draws from their diaries, correspondence, and official business records to demonstrate that these entrepreneurs were more than savvy marketers; they were institution builders. She shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies - and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings. Distilling critical lessons for businesses operating in both the traditional and on-line worlds, "Brand New" will convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.

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Tampere
Brand New - How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dellzoom
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