Mohammad Shenasa; Gerhard Hindricks; David J. Callans; John M. Miller; Mark E. Josephson John Wiley and Sons Ltd (2019) Saatavuus: Tilaustuote Kovakantinen kirja
Charles E. Lyman; Dale E. Newbury; Joseph Goldstein; David B. Williams; Alton D. Romig Jr.; John Armstrong; Patric Echlin Springer (1990) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Patricia Arredondo; Harold E. Cheatham; Jeffery Scott Mio; David Sue; Joseph E. Trimble Bloomsbury Publishing Plc (1999) Saatavuus: Tilaustuote Kovakantinen kirja
McGraw Hill Asu: Pehmeäkantinen kirja Painos: 6. painos Julkaisuvuosi: 2024, 06.03.2023 (lisätietoa) Kieli: Englanti
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.
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