Josef Christian Aigner; Kathrin Trunkenpolz; Hans Jörg Walter; David Zimmermann; Wilfried Datler; Margret Dörr; Gerspach Psychosozial Verlag GbR (2022) Saatavuus: Tilaustuote Pehmeäkantinen kirja
John S. Bradley; John D. Nelson; Barnett Elizabeth; Joseph B. Cantey; David W. Kimberlin; Paul E Palumbo; Jason Sauberan American Academy of Pediatrics (2023) Saatavuus: Tilaustuote Pehmeäkantinen kirja
David Joselit; George Baker; T J Demos; Uwe Fleckner; Marcella Lista; Arnauld Pierre; Jeffrey T Schnapp; Matth Witkovsky Distributed Art Publishers (2015) Saatavuus: Painos loppu Kovakantinen kirja
McGraw Hill Asu: Pehmeäkantinen kirja Painos: 6. painos Julkaisuvuosi: 2024, 06.03.2023 (lisätietoa) Kieli: Englanti
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.
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