Paul C. Weiler; Howard H. Hiatt; Joseph P. Newhouse; William G. Johnson; Troyen A. Brennan; Lucian L. Leape Harvard University Press (1993) Saatavuus: Painos loppu Kovakantinen kirja
Raymond Foss Bacon; Ph.D.; and WIlliam ALlen Hamor; M.A. with special chapters by F.G . Clapp; Roswell H . Johnson; J.P. Cappea Kniga po trebovaniyu Saatavuus: Tilaustuote
Tina Daviter (ed.); Christopher M. Johnson (ed.); Stephen H. McLaughlin (ed.); Mark A. Williams (ed.) Humana (2021) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Tina Daviter; Christopher M. Johnson; Stephen H. McLaughlin; Mark A. Williams Springer-Verlag New York Inc. (2021) Saatavuus: Tilaustuote Kovakantinen kirja
Taylor & Francis Ltd Sivumäärä: 170 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2020, 22.10.2020 (lisätietoa) Kieli: Englanti
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:
• Internal and external environmental analyses;
• Cross-cultural communication;
• Structural considerations;
• Leadership and motivation;
• Foreign market entry, mergers, alliances and acquisitions.
Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
