This multipack consists of Thill: Business Communication Activebook with Strategy (ISBN 013141786X) and Nagle: Tactics of Pricing Pearson International Edition 3rd Edition (ISBN 013122753X).
For the introductory Business Communication, Business Writing course in departments of Business, English and Communications.
This text offers students the tools they need to succeed in today's workplace by developing their essential communication skills. Three easy-to-follow steps (planning, writing, and completing business messages) offer students a practical strategy for writing and delivering business messages. Abundant sample documents show students how to apply the principles being discussed. This is the only text that offers business communication experience in every chapter through real-world “on-the-job” simulations featuring actual companies and real-world business documents. These simulations provide a unique opportunity for students to apply concepts to real events and to sharpen their business communication problem-solving skills.
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
