John Lin | Akateeminen Kirjakauppa

A cast of prestigious international business scholars explores here the emerging challenges and issues facing multinational enterprises. The book integrates the latest theories, thoughts and empirical evidence along with several case studies in international business in the 21st century. It is understood that countries view international business in different ways. The contributors reflect this by offering a wide variety of viewpoints and covering an array of issues, such as foreign direct investment, internationalization, trust and leadership, global education and knowledge transfer. Adding to its value are case studies ranging from American restaurant franchises on the world stage to the influence of the internet on Taiwanese SMEs.

The book will be useful to scholars as a research resource, to practitioners as a modern guide and to students of international business as a comprehensive text.