Jeffrey A Krug | Akateeminen Kirjakauppa

The study of multinational enterprises that invest and control business activities in multiple countries is a cornerstone of international business scholarship. This major work is the first of its kind to collate, in three carefully structured volumes, the key writing of leading researchers of multinational enterprise theory. Selected by two of the most acclaimed and respected academics in the field, the seminal articles in this collection focus on core issues. Volumes include:



VOLUME I: The Multinational Enterprise:


Defining the Multinational Enterprise, Multinational versus Domestic Firms, Reactive Motivations for Foreign Direct Investment.





VOLUME II: Internationalization Process of the MNE:


Proactive Motivations for Foreign Direct Investment, The Internationalization Process, Modes of Entry, Emerging MNC Forms.





VOLUME III: Organizational Structure and Control:


Organizational Structure, Location of Decision Making, Forms of Operations.