John Wiley & Sons Inc Sivumäärä: 422 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2009, 22.12.2009 (lisätietoa) Kieli: Englanti
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
The book presents a comprehensive review of the entire brand spectrum, including:
