JACK LANG | Akateeminen Kirjakauppa

This is a practical, hands-on guide to starting up and running a company - with particular reference to Internet and high-tech enterprises - from a successful serial entrepreneur and Cambridge lecturer.

 Turn your high-tech idea into a high-profit business The High-Tech Entrepreneur’s Handbook is a practical, hands-on guide designed specifically for people with a business idea, but little managerial experience. It takes you step-by-step through the key stages of setting up and running a high-tech enterprise, whether that’s starting your own company or taking control of a project or department within a larger company.  Based on a highly successful Cambridge University business studies course, from a Department that has generated at least one self-made millionaire a year, the book is a straight-talking, jargon-free guide that delivers the core background information necessary to create and run a successful enterprise.  Technology, regardless of how good it is, forms only a small part of bringing a project to a successful and profitable conclusion. This is the book that explains the rest of the equation. 

Key areas discussed include:

• getting started – developing and protecting your idea
• writing the business plan
• money and legal issues
• managing projects, people and products
• marketing and selling
• growth and exit.