Michael E. Schlesinger; Haroon S. Kheshgi; Joel Smith; Francisco C. de la Chesnaye; John M. Reilly; Tom Wilson; C Kolstad Cambridge University Press (2007) Kovakantinen kirja
Taylor & Francis Ltd Sivumäärä: 348 sivua Asu: Pehmeäkantinen kirja Painos: 3rd edition Julkaisuvuosi: 2018, 12.07.2018 (lisätietoa) Kieli: Englanti
The wellspring to the future global growth in tourism is a commitment toward good policy and strategic planning. Tourism Policy and Planning: Yesterday, Today, and Tomorrow offers an introduction to the tourism policy process and how policies link to the strategic tourism planning function as well as influence planning at the local, national, and international level.
This third edition has been fully revised and updated to reflect the many important developments in the travel and tourism industry and subsequent new policies and present planning process issues. The third edition features:
A new chapter on policies regarding terrorism and its impact on tourism. New and updated content on managing sustainable tourism, obstacles and barriers to international travel, and strategic tourism planning. New case studies based on established and emerging markets throughout to illustrate real-life applications of planning and policy at the international, regional, national, and local level. New end of chapter summary and review questions to consolidate student learning.
Accessible and up to date, Tourism Policy and Planning is essential reading for all tourism students.
